RELEASE
RELEASE
Adopted in ASICS' "GEL-LYTE III OG" and "GEL-LYTE V"
2023.04.10
FOOD TEXTILE has been adopted in the "GEL-LYTE III OG" and "GEL-LYTE V" sneakers sold by ASICS, a globally renowned sports brand.
This collaboration was made possible due to ASICS' empathy for the FOOD TEXTILE initiative, which addresses the issue of food waste across industries, and their interest in the gentle, natural hues that cannot be achieved with chemical dyes.
The raw materials for the colors of these products are derived from discarded rooibos, persimmons, matcha, and lettuce purchased from farms. The "GEL-LYTE III OG" features a combination of rooibos and persimmon colors, while the "GEL-LYTE V" showcases matcha and lettuce colors.
In Japan, these products will be available starting Thursday, April 27, at the ASICS online store, ASICS Osaka LINKS Umeda, ASICS Harajuku Flagship, and other locations.
Additionally, sales are planned not only in Japan but also in China, India, Indonesia, South Korea, the United States, Australia, East Asia, the Middle East, and Latin America. Among these, the "matcha" color offers an opportunity to introduce the unique hues of Japanese food to people worldwide.
▼ASICS Online Store
https://www.asics.com/jp/ja-jp/
▼Product Examples
GEL-LYTE III OG OCHAZOME
GEL-LYTE III OG OCHAZOME
Product Code: 1201A786.600
Color: GREENROOIBOS/ROOIBOS
Sizes: 23.5cm–29.0cm (in 0.5cm increments), 30.0cm
Material: Upper - Natural fibers / Sole - Rubber
Price: ¥15,400
GEL-LYTE V OCHAZOME
Product Code: 1201A821.300
Color: MATCHA GREEN/MATCHA
Sizes: 23.5cm–29.0cm (in 0.5cm increments), 30.0cm
Material: Upper - Natural fibers, synthetic fibers / Sole - Rubber
Price: ¥15,400