RELEASE
RELEASE
"Adopted as 'The Bath & Bed Team' Original Furoshiki Goods"
2024.6.12
FOOD TEXTILE has been selected for the first original product of "The Bath & Bed Team," a furoshiki (wrapping cloth).
"The Bath & Bed Team" is a project that renovates traditional Japanese storehouses ("kura") into accommodation facilities. They resonated with the initiatives and philosophy of FOOD TEXTILE, leading to this collaboration.
This project designates image colors for each "kura" based on the unique characteristics and scenery of each location.
For the "kura" in Hayama, the image color is a light blue extracted from blue mallow,
and for the "kura" in Obuse, the image color is a cream extracted from lettuce.
Additionally, the furoshiki features a new design that combines the scale pattern, symbolizing "rebirth" and "protection from evil," with the plover pattern, which carries various auspicious meanings such as "family safety" and "goal achievement."
This original product embodies the concept of The Bath & Bed Team,
creating new connections with the town by being used for walking around the town or wrapping souvenirs.
This wonderful project allows guests to experience an extraordinary stay in a "kura."
If you are interested, please check the official website below.