RELEASE
RELEASE
ASICS and LOTTE collaborate to
incorporate part of the upper material for "GEL-1130" and "GEL-1130 PS"
2024.10.3
The fabric dyed with color extracted from LOTTE's cacao husk (the shell of cacao beans)
by FOOD TEXTILE has been adopted for ASICS shoes.※1
Last April, ASICS also launched shoes using fabric dyed with colors extracted from rooibos, persimmon, matcha, and lettuce, which are developed by FOOD TEXTILE.
This time, ASICS and LOTTE have planned the product with the concept of "Happiness in Eating, Happiness in Wearing."
The fabric dyed with cacao husk by FOOD TEXTILE is used for part of the upper material.
Japan Release Date: Thursday, October 10
Product Models: "GEL-1130" and "GEL-1130 PS"
Release Locations: ASICS Harajuku Flagship, ASICS Osaka Shinsaibashi, ASICS Online Store
▼For more details, please check ASICS SportStyle's website and social media.
HP： https://corp.asics.com/jp
Instagram： @asics_sportstyle_jp
※1: Approximately 90% of LOTTE's cacao husk is used, with the remaining 10% being chemical dyes. Additionally, the textile material in the shoes accounts for about 49% of the upper, and the total amount of cacao husk used for dyeing is approximately 3.0 kg.